Small Business Marketing: 39 Small Business Pros Share their #1 Tip

Do you often wonder how the professionals in your industry handle their small business marketing efficiently? Would you like to know what works best and what to avoid for promoting your brand and attracting clients? City Print Design reached out to 39 marketing and advertising experts and asked them to answer this crucial question… What is your No #1 tip for small business… Read More »

When Printed Pamphlets Are More Appropriate Than Online Pamphlets

There are many instances where a printed pamphlet will be more appropriate than its online cousin! The product you are marketing will have a large amount to do with the best choice for your business. You advertising budget and also the tech-saviness of your target audience all need to be taken into account when choosing one advertising method… Read More »

What is the difference between a Print Broker and a Printer?

What is a print broker and why do companies choose them over printers? Print brokers help companies to co-ordinate their printing requirements by using a number of printers with differing skills and equipment. They also manage the process to ensure that printed material is available to specification, to budget and on time. Isn’t that the same as using… Read More »

Difference Between Digital Printing and Offset Printing?

Offset Printing Although offset printing may sound old-fashioned in this day and age, it still has its place. Offset printing is performed by using a plate that transfers ink onto a rubber sheet which in turn transfers the ink to paper. An offset printer uses CMYK: Cyan, Magenta, Yellow and Key (Black) and Pantone to create all the… Read More »

How To Structure An ePamphlet For Best Results

Deciding to make your very first ePamphlet can be an exciting adventure for your company. It can be a dismal failure too if you do it wrong.   You want people to be interested in reading your pamphlet. You want them excited to see what you have to offer and you want them to take action (whatever action you… Read More »

Why Advertising Works And Can Work For You

Advertising works. Even if you swear it doesn’t have any effect on you, you’re most likely wrong! Companies spend millions of dollars every year in Australia on their advertising campaigns. From television spots, radio airtime, direct mail outs of flyers and brochures to putting up a stand at a trade show at the Gold Coast convention centre. All… Read More »

What Are The Benefits Of Marketing And Advertising?

The benefits of marketing and advertising seem like they should be obvious, even to the casual bystander. But this is often not the case. Advertising is considered to be a dirty word by some and they hate to think that they are influenced in any way by advertising campaigns. The truth of the matter is that we are… Read More »