Traditional printed pamphlets are a printed item that many people will already be familiar with. Made up of just a few pages a pamphlet is often as little as an A4 piece of paper typeset in a certain design, printed on both sides and folded up to be a 9 page flyer.
An ePamphlet on the other hand is quite a new invention that some people may never have heard of. Even if people have read one of these online, they may not actually be aware that it was anything other than another computer file.
There are some key differences between the two marketing materials and we’ve laid them out for you to consider next time you are in the market for printed flyers:
- Size differences. Printed pamphlets are, by definition, just a few pages long. Generally they are A5 size or A4 folded into thirds. This limits the amount of information you can include on the flyer. You will need to carefully plan what you want to include making sure you have enough room for all of your business information. ePamphlets, on the other hand, allow you to put an unlimited amount of information out there for your customers to see. As the ePamphlet is a digital file and not a printed product, you can get a whole lot more information in there. This means you still need to carefully plan what is to be included. You don’t want to overwhelm your customer with information just because you can. Consider a second ePamphlet if you have too much information for just one.
- Colour choices. Printed pamphlets are generally printed in just 2 or 3 colours. These are often in pastel tones. If you’ve ever seen a wall of pamphlets in the doctor’s surgery, you’ll know exactly what we mean. ePamphlets give you the potential to include full colour photographs, logos, and coloured text. You can offer a much more enticing pamphlet to your customers when you decide to go digital. Digital ePamphlets can represent your business a lot better by using your exact company colours.
- When you have pamphlets printed at your local printer they will be delivered to you in boxes for distributing. If you are running a direct mail campaign you may then have these delivered to another company to drop in mailboxes on your behalf. Some may go on your business counter for the public to pick up. Flyers can also be left under windscreens in car parks or handed out to the public on street corners. A digital ePamphlet however needs to be emailed to your customers or downloaded from your site. You can’t really go around handing out CD’s or leaving USB’s under car windscreens! This is impractical and would get very expensive, very quickly. You need to be collecting your customer’s email addresses in order to send out your new ePamphlet. Without these, it will sit on your hard drive and gather dust.
- Cost of Production. Costs can vary wildly between the two types of pamphlet. Physical printed flyers require the payment of fees for typesetting, artwork, set up, printing and distribution. An ePamphlet can be very inexpensive to produce if you have any experience in graphic design. If you can do the work yourself you will only have the cost of your time to produce the item. If you need to pay a designer, then you’ll need to weigh up exactly how much it costs in comparison to a printed flyer. Good graphic designers can be expensive. Be sure of what you want done before you engage yours.
As you can see the two types of pamphlets are very different and offer a very different outcome. A little bit of planning will be required to know that you are getting the very best product for your marketing dollar and using an item that is particularly beneficial to your type of business.